Archive for January, 2012

Super Bowl Ad: Jerry Seinfeld comes close to being the first owner of the Acura NSX

Tuesday, January 31st, 2012 at 10:59 pm

Whereas other car companies are making do with creative Super Bowl commercials, Honda is doing it with a lot of star power. We’ve seen Matthew Broderick bring his Ferris Bueller role back to life for the Honda CR-V and now, Honda’s sister company, Acura, has upped the ante with Jerry Seinfeld and Jay Leno.

Granted, the car being featured in the ad - the new NSX - is being touted as the next great Japanese sports car so it figures that Acura would go all out in promoting the car during the Super Bowl.

In the ad, Jerry Seinfeld goes through extreme lengths to convince the one guy that’s going to get the NSX before him to switch places with him. He brings him an alien in a body bag, he does a stand-up routine over a family dinner, and he even brings back the last "supposedly dead" munchkin to life.

And just when he thought that he had finally convinced the guy to hand over the number 1 spot, Jay Leno comes from out of nowhere riding a jet pack and promising a flight from New York to LA in just 20 minutes.

Tough luck, Jerry Seinfeld.

gallery: 2012 Acura NSX Concept

Video Find: 2013 Lexus GS 350 Super Bowl Ad Breaks Loose

Tuesday, January 31st, 2012 at 10:59 pm

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Written by: Erick Ayapana
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January 31 2012 2:30 PM

Lexus had us shaking in our boots with a 15-second teaser of the commercial scheduled to air at this year’s Super Bowl. Turns out, the tease was half of what TV watchers will see this coming Sunday.

As we predicted, the featured car is the new 2013 Lexus GS350, with its distinctive spindle front grille providing all the clues we needed. The full-length commercial shows the GS breaking free from its cage shortly after the narrator states that, “Change cannot be contained.” It’s short, it’s sweet, and Lexus likely paid up to $4 million for the spot, according to Bloomberg’s report of the going rate for 30-second commercial for the Super Bowl. Do you think it was money well spent? And more importantly, do you think Lexus is moving in the right direction with its newfound attitude?

Source: YouTube